E. Gottschalk & Co.

E. Gottschalk & Co.

E. Gottschalk & Co., calendar card from March 1907 (“Sunbonnet Babies” Chicago). Gottschalk’s department store was founded in 1904 by Emil Gottschalk (1856-1939), formerly the manager of Kutner-Goldstein’s Fresno operation. It moved to a much larger location at Tulare and J (Fulton) streets in 1914, which became the company’s flagship store until its 1986 closure. After Gottschalk’s death, the store was run by his nephews, Abraham H. Blum (1884-1963) and Irving W. Levy (1896-1982), and in turn by their sons, Gerald Blum (1927- ) and Joseph Levy (1932-2014). The store opened its first branch in Merced in 1961, eventually expanding and acquiring other department stores. It was operating a total of 58 locations in the San Joaquin Valley and five other western states when the company fell victim to the Great Recession, and ceased operations in 2009.

Addressed to J. B. Ericksen, R.R. #2, Cherry Cal.

The Sunbonnet Babies Co. - Chicago

1907

Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.

1 postcard : color ; 8.9 x 14 cm.

en

Still Image

FPC_00045