E. Gottschalk & Co., calendar card from June 1907

E. Gottschalk & Co., calendar card from June 1907

Sunbonnet Babies having tea, calendar card from June 1907. Gottschalk’s department store was founded in 1904 by Emil Gottschalk (1856-1939), formerly the manager of Kutner-Goldstein’s Fresno operation. It moved to a much larger location at Tulare and J (Fulton) streets in 1914, which became the company’s flagship store until its 1986 closure. After Gottschalk’s death, the store was run by his nephews, Abraham H. Blum (1884-1963) and Irving W. Levy (1896-1982), and in turn by their sons, Gerald Blum (1927- ) and Joseph Levy (1932-2014). The store opened its first branch in Merced in 1961, eventually expanding and acquiring other department stores. It was operating a total of 58 locations in the San Joaquin Valley and five other western states when the company fell victim to the Great Recession, and ceased operations in 2009.

Bertha Corbett

E. Gottschalk & Co.

1907

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1 postcard : color ; 8.9 x 14 cm.

eng

Still Image

FPC_00047

postcard

8.9 x 14 cm.